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These example sentences are selected automatically from various online news sources to reflect current usage of the word 'beauty.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Researchers have found that good-looking students get higher grades from their teachers than students with an ordinary appearance. Studies among teens and young adults, such as those of psychiatrist and self-help author Eva Ritvo show that skin conditions have a profound effect on social behavior and opportunity. A feature of beautiful women that has been explored by researchers is a waist–hip ratio of approximately 0.70. Physiologists have shown that women with hourglass figures are more fertile than other women because of higher levels of certain female hormones, a fact that may subconsciously condition males choosing mates.

Historically, paintings show a wide range of different standards for beauty. However, humans who are relatively young, with smooth skin, well-proportioned bodies, and regular features, have traditionally been considered the most beautiful throughout history. Beauty standards are rooted in cultural norms crafted by societies and media over centuries.

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Exposure to the thin ideal in mass media, such as fashion magazines, directly correlates with body dissatisfaction, low self-esteem, and the development of eating disorders among female viewers. Further, the widening gap between individual body sizes and societal ideals continues to breed anxiety among young girls as they grow, highlighting the dangerous nature of beauty standards in society. Standards of beauty have changed over time, based on changing cultural values.

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This was first noticed in 1883, when Francis Galton overlaid photographic composite images of the faces of vegetarians and criminals to see if there was a typical facial appearance for each. When doing this, he noticed that the composite images were more attractive compared to any of the individual images. Researchers have replicated the result under more controlled conditions and found that the computer-generated, mathematical average of a series of faces is rated more favorably than individual faces. It is argued that it is evolutionarily advantageous that sexual creatures are attracted to mates who possess predominantly common or average features, because it suggests the absence of genetic or acquired defects. There is also evidence that a preference for beautiful faces emerges early in infancy, and is probably innate,and that the rules by which attractiveness is established are similar across different genders and cultures. Bishōnen refers to males with distinctly feminine features, physical characteristics establishing the standard of beauty in Japan and typically exhibited in their pop culture idols.

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Adherents of both sides have suggested that a certain faculty, commonly called a sense of taste, is necessary for making reliable judgments about indian-guru. David Hume, for example, suggests that this faculty can be trained and that the verdicts of experts coincide in the long run. The prevailing Eurocentric concept of beauty has varying effects on different cultures. When images of human faces are averaged together to form a composite image, they become progressively closer to the "ideal" image and are perceived as more attractive.